100% COLORS – Color in Architecture
Show-catalogue of materials, products and design procedures

In collaboration with:

Partner:

Participants:

ABET LAMINATI (www.abet-laminati.it) - ALBERANI PARKETTI (www.alberani.it) - ALBERTINI (www.albertini.it) - ALFACHEM CO. (www.kemcoitalia.it) - ANTICO E' - PAVIMENTI DI ANTICO LEGNO (www.pavimentiantichi.com) - ARPA INDUSTRIALE (www.arpaindustriale.com) - ASTEC (www.astec.it) - BABINI (www.babini.com) - BECCHETTI ANGELO BAL (www.becchettibal.com) - BESANA MOQUETTE (www.besanamoquette.com) - BRAENDLI & C. (www.braendli.com) - BTICINO (www.bticino.it) - CAP ARREGHINI (www.caparreghini.it) - CASAVIVA (www.mondadori.it) - CELEGON (www.celegon.it) - CITYTILE'S (www.citytiles.it) - COLEMA (www.colema.it) - COLORIFICIO MP (www.colorificiomp.it) - COTTO D'ESTE (www.cottodeste.it) - CREATE (www.createspa.com) - EDILCO (www.edilco.it) - EFFEITALIA (www.effeitalia.com) - ERRETI (www.erreti.com) - ESTFELLER (www.estfeller.com) - EUROPA METALLI (www.europametalli.it) - FALEGNAMERIA TONDIN (www.tondin.it) - FARAONE INFISSI (www.faraone.it) - FMN MARTINELLI (www.fmnmartinelli.it) - FOA (www.foaporte.it) - FRATI LAMINATI (www.gruppofrati.com) - FRIULPARCHET (www.friulparchet.it) - GARDESA (www.gardesa.com) - GAZZOTTI (www.gazzotti.it) - GIDEA (www.gidea.it) - GRAPHIC REPORT (www.graphicreport.com) - GREPPI ANTONIO (www.greppi.com) - GUARDINI PIETRE (www.guardinipietre.com) - HENRY GLASS (www.henryglass.it) - INDUSTRIE COTTO POSSAGNO (www.cottopossagno.com) - INFINITO (www.infinitoweb.it) - INGLAS VETRI (www.inglasvetri.it) - INPEK - EXCLUSIVE PARTNER OF TRESPA FOR ITALY (www.inpek.it) - INTERNI (www.internimagazine.it) - ITALCROM (www.italcrom.it) - IVAS (www.gruppoivas.com) - KRONA (www.k-group.com) - LA BORGHIGIANA (www.laborghigiana.com) - LA CALCE DEL BRENTA (www.lacalcedelbrenta.it) - LATIFOLIA (www.latifolia.it) - LEA CERAMICHE (www.ceramichelea.it) - LUALDI (www.lualdiporte.com) - MAPEI (www.mapei.com) - MASCAGNI (www.mascagni.it) - MATHERSON (www.matherson.com) - METALCROM (www.metalcrom.it) - MISTERSTEP (www.misterstep.com) - MOVI (www.movi.it) - OIKOS (www.oikos-paint.com) - OMNI DECOR (www.omnidecor.net) - ORAZIO BRIGNOLA (www.brignola.it) - ORION (www.matamatadesign.com) - P.L. (www.pl-abetgroup.it) - PARQUETS MARTY ITALIA (www.parquets-marty.com) - PB GROUP (www.pbgroup.it) - PBA (www.pba.it) - Porte blindate su misura OIKOS (www.oikos.it) - REZINA - MAXY COLORS (www.rezina.it) - ROSADA WINDOW SYSTEM (www.rosada.com) - SCRIGNO (www.scrigno.net) - SIGMA COATINGS (www.sigmacoatings.it) - SKEMA (www.skemafloor.it) - STONE ITALIANA (www.stoneitaliana.com) - TABU (www.tabu.it) - TANGO (www.tangosrl.it) - TAVAR (www.tavar.it) - TCG GHELCO (www.ghelco.it) - TESSITURA TELE METALLICHE ROSSI OLIVIERO & C. (www.ttmrossi.it) - TRE P & TRE PIU’ (www.trep-trepiu.com) - UNIFORM (www.uniform.it) - VALLI & VALLI (www.vallievalli.com) - VERMEISTER (www.vermeister.com) - VIVA (www.cerviva.it) - ZECCA PREFABBRICATI (www.zecca.com)

100% COLORS is the exhibition that explores the topic of color in architectural materials and products, interpreting them with chromatic and surface effects and plays of light. The exhibition is hosted by SAIEDUE LIVING, FEDERLEGNO-ARREDO, FEDERLEGNO-ARREDO SRL in collaboration with EDILEGNO, UNCSAAL, BOLOGNAFIERE. The color contents for 100% COLORS are being organized by STUDIO ASSOCIATO B&B COLOR DESIGN GIULIO BERTAGNA AND ALDO BOTTOLI, professors in the Department of Design - Milan Polytechnic. .

Like the major special events at the 2004 and 2005 editions (100% Calpestabile and Verticalia), 100% COLORS will be hosted in exhibition hall 35. An innovative scientific reading of color and its perception enhances the chromatic properties of products, materials, and systems for architecture and interior finishes that thus acquire a new added value: this is the aim of 100% Colors, an exhibition important for its content even more so than its installation.

The new scientific approach to the world of Color (...no longer the choice of color, but color design) restores an exclusive cultural, innovative and unique valence to the initiative. The layout does not include installations that are an end to themselves, but is aimed at a representation of specific scientific contents, experienced by the visitor through perceptual phenomena: every part of the pathway exhibition is backed by scientific motivation, and is intended to be experienced as an example of possible design and production applications.

• Who is planning the show ?
• Project objectives
• Levels of the exhibition
• Where ?
• Products involved
• Materials

Who is planning the show ?

The color contents for 100% COLORS are being organized by Studio Associato B&B Colors Design Giulio Bertagna and Aldo Bottoli, who teaches at the Milan Polytechnic Faculty of Design.

Project objectives

The objective of 100% COLORS is to promote a new design approach to color, combining the suggestions of art and philosophical thought with recent discoveries in the realm of neuroscience and new technologies. The exhibition will engage visitors through multi-sensory stimuli generated by surfaces, light sources, sounds and color sensations.

Color is proposed not only as an aesthetic value added to form, but also as a psychophysiological factor of primary importance and a vehicle of well-being.

New materials, products, tools and methods for designing better with color will thus be presented: the aim is to promote a working approach capable of optimizing time and resources from the standpoint of design, production and application.

Levels of the exhibition

The show will be organized on three levels:

1. emotional
2. representative, to create a sequence/narration offering unexpected solutions suggested by companies
3. informative - specific information of a procedural character - to make it easy for visitors to transfer the data gathered from the exhibition or seminars into their own sphere of design or activity

Where ?

The theme show will be staged, as in the case of 100% CALPESTABILE and VERTICALIA, in exhibition hall 35 of the Bologna trade fair center during SAIEDUE LIVING.

Products involved

• Internal partitions
• Sliding panels, dividers, fitted and movable
• Doors, Dormers
• Handles
• Wood paneling
• Flooring
• Windows
• Glass curtain walls
• Ventilated walls
• Paints and Stains
• Ecological mortar and plaster for building and restoration
• Wallpaper
• Wall coatings and claddings in all types of materials
• Technological claddings
• Non-transparent cladding for exteriors
• False ceilings
• Automated systems, opening and closing systems
• Grills, Gates, Wrought Iron
• Curtains, Blinds, Awnings, Sunbreakers, Insect screens
• Integrated control systems
• Wall decorations and fresco reproductions
• Lighting systems

Materials

• Wood
• Aluminum
• Glass
• Ceramics
• Crystal
• Steel
• Laminates
• Paints and stains
• Plastics
• Marble and Granite
• Natural and reconstituted stone
• Mosaics
• Cement
• Resins
• Titanium
• Special alloys
• Fabrics
• Paper
• Leather
• Wrought iron
• Plasterboard
• Decorative stuccoes
• Bricks
• Plaster
• Mortar
• Plants and greenery
• Water
• Raw earth and natural materials